How AMZTool Works — From Blank Workspace to Amazon Bulk Sheet in 90 Seconds
Six narrated product demos covering the full Amazon Sponsored Products workflow. Real product UI, no signup needed, in the order you would actually build a launch.
If you run Amazon Sponsored Products at scale, this guide shows the exact workflow that turns 30 minutes of manual UI clicking into a single bulk-sheet upload.
Step 1: Set up reusable keyword dictionaries
Before campaigns, build keyword libraries you'll reuse across every campaign — hero ASIN keywords, competitor terms, brand-defense lists. Group them once, reuse them everywhere. Typing keywords into every ad group is the #1 manual time sink; dictionaries solve it. The same dictionary fills any ad group with one click.
Watch the standalone Keyword Dictionary tour →
Step 2: Create a campaign from a blank workspace
Name, daily budget, bidding strategy, start date — four fields, configured in under 13 seconds. Naming convention matters: a pattern like [SKU]-[Market]-[Intent]-[Match] keeps reports readable when you scale to hundreds of campaigns.
Watch the standalone Create Campaign tour →
Step 3: Add ad groups under the campaign
Pick a targeting type (kw / asin / auto), name it, set a default bid, paste the SKUs you're advertising. Variants? Add another SKU row to the same ad group. Don't mix multiple ASINs into one ad group when the goal is keyword ranking — one ASIN per ad group keeps the ranking signal clean.
Watch the standalone Create Ad Group tour →
Step 4: Copy an ad group across campaigns
One configured ad group becomes three with all keywords + SKUs intact. The Copy dialog asks how many copies and which target campaign — that's it. Two clicks instead of thirty manual operations. Once you have one solid ad-group structure, you replicate it for every match-type layer or product variant in seconds.
Watch the standalone Copy Ad Group tour →
Step 5: Clone a full campaign for new product lines
The full structure — campaign + ad groups + keywords + SKUs — duplicated in 8 seconds. You keep the structural choices that worked (match types, default bids, keyword set) and only swap the product-specific fields. Every previous launch becomes a template for the next.
Watch the standalone Copy Campaign tour →
Step 6: Generate the Amazon SP bulk sheet
One click exports a 1,531-row .xlsx (or .csv) ready to upload to the Amazon Ads console. The bulk sheet matches Amazon's expected format exactly — no schema fixes, no Excel formatting headaches, no rejected uploads.
Watch the standalone Generate Bulk Sheet tour →
The whole workflow
Dictionary → Campaign → Ad Groups → Bulk-copy → Clone → Generate. Manual time for the same setup in Seller Central: roughly 3 hours for ten products with four campaign types each. AMZTool runtime for the same job: under 2 minutes of editing plus one click to export.
Frequently asked
Do I need to log in to watch the tours?
No. Every demo runs without an account, without an Amazon connection, and without a credit card.
Are the demos using real product UI or a simulation?
Real UI. The same React components AMZTool ships to paying customers are mounted with controlled state. Only the auth + draft + history layers are bypassed.
Can I jump to a specific step?
Yes. Each embed has a link to its standalone /tour/<slug> page where you can pause, restart, and change speed.
How long is the full walkthrough?
Roughly 90 seconds of demo time across the six embedded clips, plus 2–3 minutes of reading.
Does the bulk sheet really work with Amazon Ads console?
Yes. The export is the official 30-column Sponsored Products bulk sheet schema.
Read the strategy guide for the full structural breakdown: Amazon Keyword Ranking Campaign Structure.