I got tired of building Amazon campaigns in Excel. So I built a tool.
The Short Version
AMZTool is a free Amazon Sponsored Products campaign builder. You configure campaigns visually — keywords, ASINs, auto targeting — and download a ready-to-upload .xlsx file. No API needed, no Excel formatting headaches.
I built it because I was spending hours every week doing the same repetitive work: setting up SP campaigns in spreadsheets, copy-pasting column headers, fixing formatting errors, re-uploading failed files. I figured if I'm going to waste time, I'd rather waste it once by building something that fixes it forever.
What AMZTool Does
- Visual campaign builder — configure campaigns, ad groups, keywords, ASIN targets, and auto targeting groups in a clean editor
- Generates Amazon's official bulk sheet format — 30-column .xlsx files that Amazon Ads accepts directly
- All three targeting types — keyword (exact/phrase/broad), ASIN (product targeting), and auto targeting with per-group bid control
- Negative keywords & negative ASINs — at the ad group level
- Dictionaries — save and reuse SKUs, portfolios, keyword groups, and negative keyword lists
- History — every generation is auto-saved, restore and re-edit anytime
- Update existing ads — upload a current bulk sheet, modify it, and generate an update file
What AMZTool Does NOT Do
- Does not connect to your Amazon account — no API, no OAuth, no credentials
- Does not manage or optimize running campaigns
- Does not auto-upload files to Amazon
- Does not do keyword research, product research, or competitor analysis
It does one thing well: create Amazon ad campaigns fast. That's it.
How It's Different
AMZTool is not Helium 10, Jungle Scout, or Pacvue. Those are full-suite platforms that do everything — keyword research, product tracking, inventory management, PPC optimization. They're great if you need all of that. They're also $99–$399/month.
AMZTool does one specific thing: fast campaign creation for Sponsored Products. If you already know what campaigns you want to build and just need to get the files done without Excel formatting errors, this is the tool. Free tier included.
Pricing
- Free — 12 generations/month. No credit card required.
- Basic ($9.90/mo) — 70 generations/month, 90-day history
- Pro ($19.90/mo) — Unlimited generations, unlimited history
Annual billing saves ~17%. You can upgrade, downgrade, or cancel anytime.
Who Built This
I'm William. I've worked in Amazon advertising — running SP campaigns, managing bulk uploads, staring at ACOS reports. I'm also a developer. AMZTool is what happens when someone who does the work every day gets frustrated enough to automate it.
This is a one-person project. No VC funding, no marketing team, no 50-person engineering department. Just me, writing code to solve a problem I kept running into.
Works With All Amazon Marketplaces
The generated bulk sheets use Amazon's standard English column headers, which are accepted by all Amazon marketplaces worldwide — US, UK, Germany, Japan, Canada, Australia, India, UAE, and more.
Tech Details (for the curious)
- Frontend: React, hosted on AWS with Cloudflare CDN
- Backend: Python (FastAPI), generating .xlsx files with openpyxl
- Auth & database: Supabase with Row Level Security
- Payments: Paddle
- All campaign data is encrypted and per-user isolated
Get Started
Sign up free at amztool.me. No credit card, no trial period, no bait-and-switch. 12 free generations per month, forever.
If you have questions or feedback, reach out — I read everything.